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The Hut Group Buys Illamasqua

Pays a reported $25 million for the prestige brand.

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By: TOM BRANNA

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The Hut Group, a leading online health and beauty retailer and brand owner, has acquired Illamasqua, a leading UK prestige cosmetics brand. According to industry sources, the purchase price was $25 million. Illamasqua was founded in 2008 by Julian Kynaston. Joseph Corré joined the brand as co-owner in 2010. The brand is well-known in the beauty industry for its fearless dedication to creativity and self-expression and its campaigns celebrate diversity. With a theatrical heritage, its bold, ...

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